One topic creating buzz in the mobile world at the minute is the “Three-Screen Strategy”, in which services present a unified product across the three screens of the TV, phone and PC.
During last week’s Streaming Media Europe event, this was one of the key themes of the show, and also the topic of a keynote by Myles Macbean of Disney. The key issue for me during this keynote was the observation of how the Web 2.0 generation actively multitasks when connected to the Internet. For example, whilst at the PC, a browsing session could launch games and video content, with attention being diverted by live chat sessions, all whilst supposedly doing homework.
Everyone is used to multitasking on the PC, but Symbian is one of the few phone platforms that supports it (and has done for many years). This allows you to do many new things, for example, browse the web whilst listening to music over Bluetooth headsets, all whilst your phone’s GPS is tracking your location and giving directions!
So how can Symbian help enable the view of web usage that Myles described? The key issue is the difference between the so-called “lean forward” and “lean back” experiences of multimedia, which refers to the difference in how people engage with the PC (lean forward, more interactive) vs. the TV (lean back, more emphasis on linear content consumption).
The mobile sits squarely in the middle here, since users can be engaged in both a “lean forward”, interactive way and a “lean backward”, linear way. I think there are several implications of this:
- Architecturally this presents challenges – devices need both an optimised, high quality media path for consuming linear content (hardware decoding, picture quality improvement algorithms, no frame drops allowed) and a flexible path for lean forward content (support multiple parallel decodes at a lower quality). The openness of Symbian means devices can support both models, but we in the community need to keep both in mind as we evolve the platform, so as to avoid constraining either mode
- Critically, mobile use-cases allow users to transition quickly between these two modes – for example, browsing movie trailers (lean forward) can lead to a movie purchase (again, lean forward), but then immediately into watching the movie (lean back). This could require the ability to hand over content between the two modes, for example dropping out of the optimised path to the flexible path when an Instant Messaging session starts (with the video minimising into a corner)
- Lean-forward is typically a personalised environment, while lead-back is typically uniform for all users. The phone allows much more cross-over between the two worlds – for example, linear consumption of a TV news channel could transition into pushed updates of stories in which the user is particularly interested.
I’d be interested in your thoughts on this, especially if it leads to ideas for future projects!
(footnote: of course, I understand that for many people, the PC is the main source of lean-back entertainment in the home. However, I believe that these users are in the minority overall, even if they may make up a significant proportion of a technical community such as Symbian. As a result, I think the phone offers the more attractive route to linking the lean-forward and lean-back worlds).